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As an official partner of the PGA TOUR and a trustee of First Tee, TruGreen hosted a series of activations, as well as unveiled a brand-new fan activation area, The TruGreen Backyard at the recent World Golf Championships-FedEx St. Jude Invitational in Memphis.
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TruGreen Recaps Exclusive Experiences At World Golf Championships-FedEx St. Jude Invitational In Memphis

TruGreen Recaps Exclusive Experiences At World Golf Championships-FedEx St. Jude Invitational In Memphis

As an official partner of the PGA TOUR and a trustee of First Tee, TruGreen hosted a series of activations, as well as unveiled a brand-new fan activation area, The TruGreen Backyard at the recent World Golf Championships-FedEx St. Jude Invitational in Memphis.
First Tee scholars at the Agronomy Experience

As an official partner of the PGA TOUR and a trustee of First Tee, TruGreen hosted a series of activations, as well as unveiled a brand-new fan activation area, The TruGreen Backyard at the recent World Golf Championships-FedEx St. Jude Invitational in Memphis.

To kick off the week, TruGreen hosted an exclusive behind-the-scenes agronomy mentoring experience for two of this year’s First Tee Scholars, Molly Castle and Benjamin Ngnanga. These regionally-based students had the opportunity to engage with the TPC Southwind Agronomy team – and a TruGreen agronomist – in a mentoring capacity to learn how the team prepares the course for a world-class competition including course set-up, management, manicured lawn, green speeds, fairway conditions and management of the rough. In addition, the scholars enjoyed the opportunity to assist the team with real-life preparations.
First Tee participants at the TruGreen Backyard
Expanding TruGreen’s partnership with First Tee – a youth development organization that integrates the game of golf with life skills – TruGreen and the tournament hosted several local participants from First Tee, Tennessee mid-week. Local participants experienced an exclusive on-site adventure, including a behind-the-scenes tour of the live television production compound and a sneak peek of the new fan activation area, The TruGreen Backyard.
group of people at the TruGreen Backyard

Throughout the remainder of the week, The TruGreen Backyard was open to the public, giving fans a welcome respite between the 13th and 14th holes. The TruGreen Backyard included several shaded seating areas, outdoor games dispersed among conversational seating, a designated family area complete with a playset and sandbox, comfortable seating areas throughout to provide fans the perfect spot to relax and refresh – the ultimate showcase on how to “Live Life Outside.”

“As a Memphis-based company, we were thrilled to partner with the PGA TOUR to develop The TruGreen Backyard and engage with fans - in addition to this year’s First Tee Scholars, Molly & Ben, and several local chapter participants - during our on-site activations at the World Golf Championships-FedEx St. Jude Invitational,” said John Cowles, President & CEO of TruGreen. “These experiences bring to life the excitement and pride TruGreen has in our meaningful partnerships with both First Tee and PGA TOUR.”

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